Social Media

Bringing the Arctic Experience to Your Screen

Social Media

In 2023, my girlfriend and I moved from Germany to Tromsø and started sharing our experiences through our Instagram account. Together, we document not just the breathtaking landscapes but also provide practical guides to help travelers explore the region better. From Northern Lights tips to day trip ideas, we create informative, engaging, and realistic content about life in Northern Norway.

Our goal? Helping visitors experience Tromsø in the best way possible, with accurate information, local insights, and a deeper appreciation for the region’s nature and culture.

Selection of Guides

We regularly share detailed travel guides to help visitors navigate Tromsø and its surroundings.

Our guides cover topics like:

  • Best time to visit Tromsø (Seasonal insights)

  • Top hikes and day trips (Scenic routes & practical tips)

  • Northern Lights hunting (How, when, and where to see them)

  • Local culture & history (Sámi traditions, dos and don’ts)

  • Essential travel tips (Packing guides, weather expectations, sustainability)

Reels & Short Video Content

Tromsø in Motion

Visual storytelling is at the heart of our content. Our short-form videos give followers a glimpse of what it’s really liketo visit Tromsø. From the surreal colors of the Polar Night to the thrill of chasing the Northern Lights.

Audience & Language Mix

Bridging Two Audiences: German & English

Our community consists of both German-speaking and international followers. Since the majority of our audience is German, we share personal stories and behind-the-scenes moments mostly in German to create a stronger connection.

However, all practical guides and travel tips are in English to ensure they are accessible to a wider audience. Many of our stories and reels naturally mix both languages, making sure everyone feels included.

Educational Content & Awareness Work

Setting the Right Expectations & Promoting Responsible Travel

Beyond travel tips, we believe in educating visitors about Tromsø’s unique conditions and cultural importance.

This includes:

  • Weather awareness – Helping visitors understand the Arctic climate and set realistic expectations.

  • Sámi culture – Why it matters and how to respectfully engage with it.

  • Sustainable travel – Encouraging responsible tourism that respects nature and local communities.

See What’s New

To stay up to date with our latest posts and stories, check out our Instagram feed below. We share updates, seasonal insights, and travel inspiration straight from Tromsø.

Let’s Work Together

Whether you need photography, social media content, or a collaboration, I’d love to hear about your project. Get in touch to discuss how we can work together.