Social Media

Bringing the Arctic Experience to Your Screen

A screenshot of an Instagram profile grid featuring pinned posts with guides on Northern Lights, best time to visit Tromsø, and a Tromsø travel map.

Social Media

In 2023, my girlfriend and I moved from Germany to Tromsø and started sharing our experiences through our Instagram account. Together, we document not just the breathtaking landscapes but also provide practical guides to help travelers explore the region better. From Northern Lights tips to day trip ideas, we create informative, engaging, and realistic content about life in Northern Norway.

Our goal? Helping visitors experience Tromsø in the best way possible, with accurate information, local insights, and a deeper appreciation for the region’s nature and culture.

A stunning display of the Northern Lights dancing over snow-covered mountains in Tromsø, Norway. The green and purple aurora illuminates the night sky, creating a breathtaking Arctic scene.
A hiker in a red jacket and teal backpack stands on a snow-covered peak, gazing at the rugged, snow-capped mountains of Tromsø. The golden light highlights the dramatic Arctic landscape.
A serene winter sunset over the waterfront of Tromsø, Norway. Snow-covered houses and buildings reflect in the calm Arctic waters, under a pastel-colored sky.
A scenic winter landscape of a fjord near Tromsø, Norway. Snow-covered mountains rise in the background under a clear blue sky, reflecting on the calm water.
A winter road stretching into the Arctic wilderness near Tromsø, Norway. Snow-covered mountains and bare trees line the road, with moody winter clouds overhead.

Selection of Guides

We regularly share detailed travel guides to help visitors navigate Tromsø and its surroundings.

Our guides cover topics like:

  • Best time to visit Tromsø (Seasonal insights)

  • Top hikes and day trips (Scenic routes & practical tips)

  • Northern Lights hunting (How, when, and where to see them)

  • Local culture & history (Sámi traditions, dos and don’ts)

  • Essential travel tips (Packing guides, weather expectations, sustainability)

A screenshot of an Instagram reel featuring a woman standing on a boat, watching for whales against a backdrop of snowy mountains.
A screenshot of an Instagram reel showcasing an aerial view of Tromsø in winter, highlighting snow-covered mountains and a deep blue fjord.
A screenshot of an Instagram reel showing the Arctic Cathedral and Tromsø Bridge under the blue hues of the polar night at midday, with illuminated streetlights.

Reels & Short Video Content

Tromsø in Motion

Visual storytelling is at the heart of our content. Our short-form videos give followers a glimpse of what it’s really liketo visit Tromsø. From the surreal colors of the Polar Night to the thrill of chasing the Northern Lights.

Audience & Language Mix

Bridging Two Audiences: German & English

Our community consists of both German-speaking and international followers. Since the majority of our audience is German, we share personal stories and behind-the-scenes moments mostly in German to create a stronger connection.

However, all practical guides and travel tips are in English to ensure they are accessible to a wider audience. Many of our stories and reels naturally mix both languages, making sure everyone feels included.

A screenshot of an Instagram post explaining Tromsø’s extreme weather conditions, including storms, heavy snowfall, and temperature fluctuations.

Educational Content & Awareness Work

Setting the Right Expectations & Promoting Responsible Travel

Beyond travel tips, we believe in educating visitors about Tromsø’s unique conditions and cultural importance.

This includes:

  • Weather awareness – Helping visitors understand the Arctic climate and set realistic expectations.

  • Sámi culture – Why it matters and how to respectfully engage with it.

  • Sustainable travel – Encouraging responsible tourism that respects nature and local communities.

🌥️ Cloudy days in Tromsø 🌷 Ich hab tatsächlich seit Wochen kein einziges Bild mehr aus der Stadt gepostet. Und heute war’s natürlich wieder grau mit etwas Nieselregen 🌧️Aber: Diese wunderschönen Tulpen haben mir total
Dachzelt, Bratwurst & Sonnenschein 🌞🔥 So langsam kommen bei mir richtig die Sommergefühle auf ☀️🌿 Auch wenn noch Schnee auf den Bergen liegt, merkt man von Tag zu Tag, wie er weniger wird – und die Bäume werden endlich wieder
A quiet confession from someone who ‚made it‘ ⬇️ Today I want to give this space to a message from my boyfriend. It’s something I know many people out there need to hear, and might deeply relate to. He usually avoids the spotlight
Und plötzlich ist Frühling 🌱 Die Sonne ist zurück – und mit ihr das blühende Leben 🌼 Möwen fliegen kreischend durch die Luft, Elche grasen entspannt am Wegesrand, alle Leute kommen wieder aus ihren Häusern. Trom

See What’s New

To stay up to date with our latest posts and stories, check out our Instagram feed below. We share updates, seasonal insights, and travel inspiration straight from Tromsø.

Let’s Work Together

Whether you need photography, social media content, or a collaboration, I’d love to hear about your project. Get in touch to discuss how we can work together.